Matsuyama, however you want it.

Welcome to Matsuyama, the capital city of Ehime Prefecture and the largest city in Shikoku, where adventure and relaxation await you! The city's name means "pine mountain," and it is surrounded by lush, green hills that give it a rural feel. Matsuyama is a food lover's paradise, with excellent bars and restaurants serving up regional specialties like sea bream and wild boar, paired with some of the best sake in Japan. But the highlight of the city is the famous Dogo Onsen, the oldest hot spring bath house in Japan, which has been featured in the Michelin Green Guide and even inspired the popular animation Spirited Away. For history buffs, Matsuyama Castle is a must-see. Sitting atop a large hill in the middle of the city, it offers stunning views of the surrounding landscape. The city is also home to eight of the eighty-eight temples in the Shikoku Pilgrimage, including the picturesque Ishiteji, Taisanji, and Jodoji, all dating back to the 8th century. Matsuyama is also a cultural hub, with the haiku poet Masaoka Shiki's house and museum, the Shiki Memorial Museum, drawing visitors from around the world.