Vimmerby, however you want it.

Welcome to Vimmerby, the charming town in Sweden that offers the perfect blend of history and modernity. Vimmerby is famously known as the birthplace of Astrid Lindgren, the world-renowned children's author who has left an indelible mark on the town. Families visiting Vimmerby can look forward to exciting adventures and unforgettable experiences. One of the must-visit attractions in Vimmerby is the award-winning Astrid Lindgren's World, where you can meet your favourite characters from her books. Another highlight is the Virum Moose Park, where you can get up close and personal with these majestic creatures. And let's not forget the beautiful countryside that surrounds Vimmerby, offering endless opportunities for exploration and adventure. But Vimmerby is not just about its famous residents and attractions. It is also one of the oldest towns in Sweden, with a rich history that is best experienced by taking a stroll along Storgatan. This historical centre of Vimmerby has been carefully restored, with colourful living quarters, quaint shops, and a variety of goods from the modern world. During the summer months, Storgatan comes alive with a "Summer Square" where locals and tourists gather to enjoy outdoor cafes, games, shopping, and entertainment.